Welcome to Amplify Elevate 2025! We are thrilled to have you, our valued partners, join us for this exciting event. This session will provide an overview of the information shared at Amplify Conference, discuss our channel strategy, and highlight our key priorities for the upcoming year. Let's drive the future together and elevate our joint success!

Grant Thomas
HP - Director of Global Market Enablement, Global Revenue Operations

Grant Thomas

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HP - Director of Global Market Enablement, Global Revenue Operations

Grant Thomas is the Director of Global Market Enablement at HP UK. In this role, he is responsible for the strategic launch and global growth of HP products and solutions.

He has extensive experience in the technology industry and has spoken at events such as the Yorkshire Tech Expo about the future of work and how technology impacts the way businesses operate. He emphasizes the importance of technology-driven innovation to meet the social and physical demands of future business models

Explore the transformative power of AI and discover how Intel's balanced approach to AI optimizes AI tasks, ensuring efficient, scalable, and future-ready solutions to enhance productivity, security, and innovation – while driving real business value for your customers.  

Sarah Wieskus
Intel - General Manager, Commercial Client Sales

Sarah Wieskus

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Intel - General Manager, Commercial Client Sales

Sarah Wieskus is the General Manager for Commercial Client and Datacenter Sales at Intel Corporation. She has over 19 years of experience at Intel and leads the commercial sales activities for client and datacenter products.

Grow your business with HP’s Channel AI program and sales tools. Artificial Intelligence brings along the business opportunity of the decade. Join this session to get updated and inspired on how you can maximize your sales with HP’s AI channel enablement offering that includes thought leadership content, trainings, certifications, customer use cases, market insights, seed units and much more.

Join us for an exciting presentation on AMD's latest advancements!  Learn about AMD's deep partnership, explore innovative AI ecosystems and get insights into the cutting-edge performance of the new AMD Ryzen™ AI Max PRO Series Processors, designed to enhance CPU, memory, and graphics capabilities. See why AMD is recognized as a leader in performance and total cost of ownership with award-winning products. Don't miss this 

Tarunjit Singh
AMD - Senior Director

Tarunjit Singh

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AMD - Senior Director

Tarunjit Singh holds a 2004 - 2006 Master of Business Administration in Marketing @ Amity University. With a robust skill set that includes Business Alliances, Business Development, CRM, Channel, Channel Partners and more. 

As we approach the final days of Windows 10 support, this session explores how you can engage customers to check their real-world readiness and plans for Windows 11 migration. It will look at how HP partners can drive business growth and enhance customer engagement by positioning Copilot+PCs and associated services to help customers shape their strategies for the coming AI wave and the future of Modern Workplace.

Robert Epstein
Microsoft - Senior Channel Executive​ - Device Partner Sales

Robert Epstein

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Microsoft - Senior Channel Executive​ - Device Partner Sales

Robert Epstein is a seasoned professional at Microsoft UK, specializing in product marketing with a focus on Windows, Microsoft 365, and hybrid work solutions. With over 17 years at Microsoft, he has been instrumental in launching Windows 10 across both consumer and commercial sectors in the UK.

Join us for an exciting session where we unveil the revolutionary capabilities of the 2025 HP Commercial PCs. These cutting-edge devices, equipped with advanced AI processors, are designed to deliver unparalleled power, performance, and security, transforming the way you work. Discover how HP's innovative experiences can elevate productivity and streamline workflows, Explore AI-enabled usage journeys, such as enhanced data analysis, personalized assistance, and intelligent automation and See how HP's Next Gen AI PCs support these use cases with exceptional features that optimize performance and provide actionable insights. Whether you're a business leader, IT professional, or tech enthusiast, this session will offer valuable insights into how HP Commercial PCs can revolutionize your workday. Don't miss this opportunity to stay ahead of the curve and embrace the future of AI-powered computing.

Test Akhanova
HP - Global Revenue Operations, Local HP Support

Test Akhanova

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HP - Global Revenue Operations, Local HP Support

Join us to explore the benefits of upgrading to Windows 11 and HP's latest devices. With the end-of-support deadline for Windows 10 and M365 apps approaching, it's crucial to modernize your IT infrastructure. Discover how HP's future-ready devices enhance collaboration, productivity, and security, and learn about successful use cases and partner value propositions. Don't miss this opportunity to stay ahead in the fast-paced business environment.

As our work landscapes evolve, so do our expectations for technology. Providing professionals with the right tools for their unique work experiences is essential for companies competing in today's dynamic market. Join our session to explore how attaching HP displays, docks, and peripherals with our latest HP PCs provides customers with the future-ready solutions they need to maximize employee productivity, enhance personalized work 

Unlock the secrets to supercharging your conference experience and maximizing productivity. In this session, we will explore how delivering a seamless user experience across all your workspaces will ensure your organization’s productivity never skips a beat -- whether your employees are on the go, at home, or in the office. Discover end to end solutions from HP, powered by AI innovation, with outstanding user experiences and insights-driven 

Explore the dynamic concept of hybrid work, which seamlessly blends the freedom of working from anywhere with the structure of office environments. Join this session to learn more about the unique challenges of hybrid and how HP Solutions can equip employees for productivity in any environment. Help your customers build the "anywhere desk" with the HP | Poly broad range of premium wireless and wired headsets as well as the wide 

While the increasing complexity of advanced workflows requires more powerful compute, HP Z Workstations and Solutions help you deliver ultimate performance to your customers, in fast-moving industries including manufacturing, media and entertainment, architecture, product development, and many more. In this session, learn about our latest AI-enhanced offerings, enabling users to power through their heaviest workloads.

Increased competition, acceleration in innovation, supply chain complexity and a surge in customer expectations post pandemic are transforming engagement in a range of industries. Technology can assist organizations in meeting these challenges and unlock opportunity for HP partners. Whether AI for surveillance or predictive maintenance, self-service for virtual assistance and self-ordering, soft payment solutions, or RFID for enhanced supply chain transparency, HP Retail & Industry solutions have the performance, flexibility, and reliability to power the future of engagement.

Welcome to Amplify Elevate 2025! We are thrilled to have you, our valued partners, join us for this exciting event. This session will provide an overview of the information shared at Amplify Conference, discuss our channel strategy, and highlight our key priorities for the upcoming year. Let's drive the future together and elevate our joint success!

Grant Thomas
HP - Director of Global Market Enablement, Global Revenue Operations

Grant Thomas

X

HP - Director of Global Market Enablement, Global Revenue Operations

Grant Thomas is the Director of Global Market Enablement at HP UK. In this role, he is responsible for the strategic launch and global growth of HP products and solutions.

He has extensive experience in the technology industry and has spoken at events such as the Yorkshire Tech Expo about the future of work and how technology impacts the way businesses operate. He emphasizes the importance of technology-driven innovation to meet the social and physical demands of future business models

Explore how we're aligning investments with key growth drivers to enhance your experience and drive partner profitability in this session. We'll discuss how we're simplifying operations, leveraging AI advancements, and rewarding partners who invest in critical areas. Learn how to maximize your earnings and take immediate next steps for growth.

Grant Thomas
HP - Director of Global Market Enablement, Global Revenue Operations

Grant Thomas

X

HP - Director of Global Market Enablement, Global Revenue Operations

Grant Thomas is the Director of Global Market Enablement at HP UK. In this role, he is responsible for the strategic launch and global growth of HP products and solutions.

He has extensive experience in the technology industry and has spoken at events such as the Yorkshire Tech Expo about the future of work and how technology impacts the way businesses operate. He emphasizes the importance of technology-driven innovation to meet the social and physical demands of future business models

Discover how to leverage the new Comp Optimizer features for enhanced predictability and transparency of your benefits. Discover next innovation to come. Understand how Partner Compensation evolves to address new business opportunities and to maximize your benefits with HP. 

Grant Thomas
HP - Director of Global Market Enablement, Global Revenue Operations

Grant Thomas

X

HP - Director of Global Market Enablement, Global Revenue Operations

Grant Thomas is the Director of Global Market Enablement at HP UK. In this role, he is responsible for the strategic launch and global growth of HP products and solutions.

He has extensive experience in the technology industry and has spoken at events such as the Yorkshire Tech Expo about the future of work and how technology impacts the way businesses operate. He emphasizes the importance of technology-driven innovation to meet the social and physical demands of future business models

In today's world, sustainability is not just a buzzword—it's a critical component in Request For Proposals (RFPs) due to evolving legislation, stringent government requirements, and increasing customer demands. Many countries now mandate sustainability criteria in RFPs, underscoring the urgent need to address environmental challenges. Join the session and learn how to leverage Amplify Impact and HP’s long standing sustainability 

Maximize sales with AI-powered Amplify Data Insights. This essential tool helps channel partners enhance sales productivity, improve marketing response rates, and drive service refreshes and upgrades. Additionally, as a core part of HP’s LEAD to WIN program, Data Insights empowers Amplify partners to execute high-impact Windows 11 refresh and upgrade campaigns with data-driven precision.

Leading the future of work through Original HP Supplies. Discover how Original HP Supplies deliver exceptional experiences to our customers. We will focus on the latest updates to the value proposition and invite you into Print Labs. Take a walk through the customer journey in supplies sustainability and see how HP is the partner you trust with strategy updates and programmatic updates from the ACF team. 

Join us to explore how HP Managed Solutions can position you as a key strategic partner in the Future of Work by effectively managing customer endpoints (“Edge IT”). Learn about existing and new HP Managed Service portfolio offerings to enable you to move from a reactive to a proactive engagement, improving customer experience and productivity, and making you a strategic partner for IT. In addition, you will be provided with details on the tools, processes, and programs to help you maximize your sales and build your recurring revenue business.